Why data technology can take FMCG marketing to the next level

By Andrew Dawson | 28 January 2020 |Published on BizCommunity   If we consider how the FMCG market is moving, the only way manufacturers will be able to differentiate themselves will be to become extremely efficient and customise their marketing efforts.   Retailers have huge amounts of extremely granular data […]

January 28, 2020

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Strategies that keep consumers coming back for more

By Andrew Dawson | 4 December 2019 | Published on BusinessBrief   The retail sector is under increasing pressure as consumers have shrinking disposable income in a strained economy. Maintaining share of wallet is critical. Relying solely on a push route to market strategy from manufacturers into retailers is not […]

December 4, 2019

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Customisable tool offers logistics optimisation, quality control

By Schalk Burger | 22 November 2019 | Published on Engineering News   A digital logistics planning tool developed by information technology logistics solutions company MACmobile provides a range of planning and optimisation capabilities for secondary distribution portions of supply chains, says MACmobile commercial director Andrew Dawson.   Logistics and […]

November 22, 2019

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How The South African FMCG Space Can Learn From Kenya’s Example

The South Africa FMCG market is dominated by van sales and a cash economy, both of which create complexity. The entire process can be made more efficient by simply changing one element, the payments, which then paves the way for route optimisation through technology solutions.

November 20, 2019

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