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Why data technology can take FMCG marketing to the next level

By Andrew Dawson | 28 January 2020 |Published on BizCommunity   If we consider how the FMCG market is moving, the only way manufacturers will be able to differentiate themselves will be to become extremely efficient and customise their marketing efforts.   Retailers have huge amounts of extremely granular data […]

January 28, 2020

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Strategies that keep consumers coming back for more

By Andrew Dawson | 4 December 2019 | Published on BusinessBrief   The retail sector is under increasing pressure as consumers have shrinking disposable income in a strained economy. Maintaining share of wallet is critical. Relying solely on a push route to market strategy from manufacturers into retailers is not […]

December 4, 2019

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