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The Independent Distributor plays a vital role in the FMCG Route to Market supply chain. They are an important link between a manufacturer and retailers. In the most basic function, a distributor provides storage and break bulk services between the manufacturer and retailers – mitigating the potential risk and cash flow issues across the channel.
As supply chains become more complex, routes to markets optimized and channels digitally disrupted, Distributors occupy a pivotal place in the marketing channel set-up – particularly in hard to reach rural and peri-urban communities.
In an age of digital disruption and the disruption of the RTM supply chain, the need for an eCommerce channel is critical to remaining relevant and getting closer to your Customer. MACmobile has introduced an eCommerce platform built for and tested in FMCG Route to Market, particularly in the thriving and competitive market across Africa. Thousands of users across Africa trust MACmobile to simplify order generation and improve efficiency. Our platform combines the power of FIELDForce and the ease of STOREApp to manage your distribution and allow you to get closer to your Customers.
Having line of sight of your inventory and product offering is vital. Maintaining the balance between stock holding and the cost to serve is critical for a Distributor. Ensuring consistency across every engagement keeps the Customer Experience smooth and satisfactory.
Extend an extra sales channel to them to allow for 24/7 service and customer care. Offering Presales enables a Distributor to not only improve stock holding but also increase forecasting accuracy for JIT efficiency.
Remove the complexity and paperwork associated with deliveries and van sales. Introducing mobile apps helps keep track of stock in transit, improves record keeping and introduces accountability.
Interested in finding out more on how to successfully fight the disruption of the RTM supply chain and introduce Customer Excellence?