Independent Distribution

The Independent Distributor plays a vital role in the FMCG Route to Market supply chain. They are an important link between a manufacturer and retailers. In the most basic function, a distributor provides storage and break bulk services between the manufacturer and retailers – mitigating the potential risk and cash flow issues across the channel.

As supply chains become more complex, routes to markets optimized and channels digitally disrupted, Distributors occupy a pivotal place in the marketing channel set-up – particularly in hard to reach rural and peri-urban communities.

Technologies can help Independent Distributors

Introduce eCommerce to fight disruption

In an age of digital disruption and the disruption of the RTM supply chain, the need for an eCommerce channel is critical to remaining relevant and getting closer to your Customer. MACmobile has introduced an eCommerce platform built for and tested in FMCG Route to Market, particularly in the thriving and competitive market across Africa. Thousands of users across Africa trust MACmobile to simplify order generation and improve efficiency. Our platform combines the power of FIELDForce and  the ease of STOREApp to manage your distribution and allow you to get closer to your Customers.

MACmobile STOREApp Featured Image


STOREApp for FIELDForce is the B2B Mobile Commerce Platform enabling Retail and Merchant self-service sales within your RTM Channel.

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Streamline Warehouse and Dispatch

Having line of sight of your inventory and product offering is vital. Maintaining the balance between stock holding and the cost to serve is critical for a Distributor. Ensuring consistency across every engagement keeps the Customer Experience smooth and satisfactory.

Introduce eCommerce for Improved Presales

Extend an extra sales channel to them to allow for 24/7 service and customer care. Offering Presales enables a Distributor to not only improve stock holding but also increase forecasting accuracy for JIT efficiency.

Simplify Deliveries and Van Sales

Remove the complexity and paperwork associated with deliveries and van sales. Introducing mobile apps helps keep track of stock in transit, improves record keeping and introduces accountability.

Take your next step towards
Distributor excellence

Interested in finding out more on how to successfully fight the disruption of the RTM supply chain and introduce Customer Excellence?


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Leave your Details

Complete the form with all your details and we'll get back to you to discuss your current problems and how our solutions can assist in adding value to your supply chain and gain line of sight.


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