7 March 2017 | Published on CapitalFM.co.ke

NAIROBI, Kenya, Mar 7 – South African technology firm MACmobile has set up Kenya operations eyeing to serve the Fast Moving Consumer Goods (FMCG) segment with its cloud-based value chain solutions and platforms.

Its’ FIELDForce product manufacturers and distributors in FMCG manage and maintain sales and stock within their supply chainsExpansion into Kenya by the South Africa-headquartered firm that has been in operation over the last 15 years, brings to seven, the number of countries that it currently operates in.“MACmobile has experienced massive growth within the East African countries. Further expansion into this region makes sense to ensure adequate and consistent support and presence for further growth,” said Andrew Dawson, Group Commercial Director, MACmobile.

Dawson added that investment has already been made, in the form of infrastructure and setting up offices in Nairobi.

The firm has also initiated engagement with local telcos, with a view of partnering with them.  Staff recruitment is also ongoing for the firm that has local shareholders and directors.

“MACmobile is built for Africa, by Africa. FIELDForce has evolved through getting to grips with the real needs of information transfer between retailers and supporting wholesalers. Through this process, we developed an understanding of the environment and developed a solution that caters for the unique distribution structures and processes within the FMCG value chain,” said Dawson.

MACmobile caters for all sizes of business (from micro to enterprise) offering modules that empower companies to do business quicker and smoother.

Some of its existing clients include Coca-Cola, Unilever, ABInBev, Schweppes, among others.

“Besides facilitating efficiency in business, we offer clean net invoices in trade – removing any bookkeeping problems after the fact. We also uniquely integrate into mobile payment platforms to enable a reconciliation process post payment,” Dawson added.