A look into several factors that need to be considered to drive successful adoption of Digital FMCG solutions in Kenya.

With FIELDForce, Sanden improves efficiency through digitizing processes across its distribution channel, to automate resources in the field.

The aim of all data analytics is to mine, extract and visualise data to provide intelligence. But is all of this data actually making a tangible positive impact to the bottom line?

While digitalisation is a commodity and beneficial throughout the RTM value chain, it should never replace personal relationships with main market retail.

Move towards actionable analytics leveraging the data flowing through the retail value chain and eCommerce platforms to deliver the right insight to the right person at the right time.

MACmobile has launched MAC eCom Platform, an end-to-end eCommerce platform developed specifically to bring digital transformation to general trade and the main market space.

The only metric that is meaningful to measure is repeated use. It needs to be monitored, measured and constantly revisited to prevent bad behaviours slipping back into place.

The new LMS offers training on the entire FIELDForce suite of products, on demand on any device, with engaging video and text-based content, competency quizzes.

A discussion on the lessons learned from deploying STOREApp, a mobile eCommerce app for RTM Sales & Distribution, in SA’s main market.

By putting customer engagement at the centre of the Route to Market, the customer experience will be enhanced, and customers themselves will drive demand, rather than those further up the chain pushing products down.