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FMCG brands spend large amounts of money on a variety of assets that are placed in trade. Keeping track of these assets, managing and maintaining them and ensuring that retailers adhere to SLAs can be a significant task. A smart mobile apps can assist.
With its rapidly growing population, diverse private sector and central position in the East African economy, Kenya has the potential to be a regional success story, and become a major player in the African economy in the next few years.
The secondary distribution network (dominated by an informal main market) is where visibility and line of sight are extremely limited and van sales make up a significant proportion of total sales.
By Erin Steenhoff-Snethlage | 1 August 2019 | Published in The International FMCG Retailer – Inside The South African logistics and supply chain industry
Data is a primary flow along any supply chain and is the lifeblood of any cost-efficiency and -effectiveness measures.
Bidirectional data sharing is becoming the accepted norm and must happen to provide line of sight to markets and for companies to more effectively identify demand signals and forecast trends.
Visibility and line of sight from start to finish of the supply chain is critical to gathering the required data necessary to achieve consumer behaviour and reward loyalty.
The ability to manufacture ‘just enough’ stock to cover orders and deliver ‘just enough’ product to every retailer is the optimal supply chain scenario in the Fast-Moving Consumer Goods (FMCG) industry.
While there are many benefits to this type of hyper-optimised supply chain, achieving Just in Time has historically proven to be challenging. Data analytics and insights lie at the heart of JIT, which requires line of sight throughout the supply chain as well as intelligent software.
Kenyan firms are losing millions in the country due to stock loss that occurs mainly through line of sight, breakages and theft.