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By Andrew Dawson | 19 September 2019 | Published on Cold Link Online Line of sight is the biggest challenge for all aspects of
FMCG brands spend large amounts of money on a variety of assets that are placed in trade. Keeping track of these assets, managing and maintaining them and ensuring that retailers adhere to SLAs can be a significant task. A smart mobile apps can assist.
With its rapidly growing population, diverse private sector and central position in the East African economy, Kenya has the potential to be a regional success story, and become a major player in the African economy in the next few years.
The secondary distribution network (dominated by an informal main market) is where visibility and line of sight are extremely limited and van sales make up a significant proportion of total sales.
By Erin Steenhoff-Snethlage | 1 August 2019 | Published in The International FMCG Retailer – Inside The South African logistics and supply chain industry
Data is a primary flow along any supply chain and is the lifeblood of any cost-efficiency and -effectiveness measures.
Bidirectional data sharing is becoming the accepted norm and must happen to provide line of sight to markets and for companies to more effectively identify demand signals and forecast trends.
Visibility and line of sight from start to finish of the supply chain is critical to gathering the required data necessary to achieve consumer behaviour and reward loyalty.