The secondary distribution network (dominated by an informal main market) is where visibility and line of sight are extremely limited and van sales make up a significant proportion of total sales.

Data is a primary flow along any supply chain and is the lifeblood of any cost-efficiency and -effectiveness measures.

Bidirectional data sharing is becoming the accepted norm and must happen to provide line of sight to markets and for companies to more effectively identify demand signals and forecast trends.

Visibility and line of sight from start to finish of the supply chain is critical to gathering the required data necessary to achieve consumer behaviour and reward loyalty.

The ability to manufacture ‘just enough’ stock to cover orders and deliver ‘just enough’ product to every retailer is the optimal supply chain scenario in the Fast-Moving Consumer Goods (FMCG) industry.

While there are many benefits to this type of hyper-optimised supply chain, achieving Just in Time has historically proven to be challenging. Data analytics and insights lie at the heart of JIT, which requires line of sight throughout the supply chain as well as intelligent software.

Kenyan firms are losing millions in the country due to stock loss that occurs mainly through line of sight, breakages and theft.

MACmobile launches FIELDPromote app to mobilize in-trade promotions and brand activations while providing actionable insight.

MACmobile, launches its new FIELDPromote app, which revolutionises the last mile of customer loyalty.

MACmobile International, a provider of purpose-built and adaptable end-to-end cloud-based FMCG value chain solutions and platforms, appoints Country Sales Manager.