Automate your Field Force

Run your FMCG distribution in one central platform and gain line of sight of your sales, stock and finances

Rethinking how your Field Force works is a constant challenge for any business. While, reducing operating costs and increasing field resource efficiency is fast becoming the norm, greater adherence to service-level agreements becomes the main competitive business focus for any company. Business pressures are happening in a rapidly evolving technology landscape – verbal communication and paper work sheets are now outdated.

Front-end Sales Modules

Pre Sales

Ensure your Trade Marketers are on track with their call schedules and have the ability to update their customer details in real-time. Access order history, stock levels and generate in-trade orders.

Inbound Sales

Manage an inbound call center from one platform. This CRM module allows call center staff to log calls, update customer information, see previous orders, and generate sales orders.

Van Sales

Create flexibility in your route to market through offering Van Sales. Provide the driver with the ability to manage stock on board, generate van sales invoices, and settle cash sales.

MACmobile field-force

Field Services

Ensure your Field Force are on track with their call schedules and have the ability to update their customer details in real-time. Complete forms, verify assets, and collect in-trade intelligence.

Mobilize your Field Force

Provide the mobile tools to engage and transact with customers in the field in one central mobile application.

Back-end Administrative Modules

MACmobile distribution


Manage your entire fleet from vehicle to driver. Generate and track route schedules while providing the tools for drivers to receive, deliver and return orders.

MACmobile finance

Invoices & Payments

Managing your finances has never been this easy. Handle expense claims, cash settlement, and M-Pesa payments against orders. Have clear visibility of who owes you money.

MACmobile warehouse


Set up your warehouse and stock locations in one simple platform. Mobilize your stock take, picking and dispatch. Have a clear view on inventory to know when to place plant orders.

MACmobile reports

Dashboard & Reporting

Our business intelligence reporting dashboards give management real-time information to monitor processes and track progress. Exception reporting helps identify problem key areas.


Provide the tools to manage and run your distribution and warehousing in one central web application.

FIELDForce Features

FIELDForce mobilizes your field force by providing them with the tools to access their call cycles, engage with their customers, and get the job done quickly.

Offline Capability

Offline capability allows your Field Force to reach remote areas

Track & Monitor

Track and monitor your Field Force to ensure they are on task

Cloud Based

Ensure your data is always on through the cloud

FIELDForce is designed to meet the needs of the micro distributor all the way to enterprise FMCG manufacturer.

End-to-End Platform

Run your FMCG distribution business from one platform


Pick and choose the modules that make sense to your business


Connect your sales and distribution to your existing ERP systems

FIELDForce Benefits

Improve Customer Service

  • Improve customer service by giving the Field Force the
  • ability to have data on point when and where they need it.

Time Utilization

  • Sales representatives get more time to sell and convert
  • leads as they can avoid the hassle of administration and
  • other similar duties

Communicate Efficiently

  • Manage client lists and communicate effectively with
  • customers and allow access to new information about
  • products or sales trends
FieldForce notebook

Take your next step towards
field force automation

See for yourself how we have assisted large FMCG players and food and beverage distributors gain visibility on stock levels and generate clean nett invoices in-trade.