Manage your FMCG Call Centre

Provide the platform to manage an FMCG inbound and outbound sales or support call centre from one platform.

Incorporating a Customer Information Centre (CIC) needn’t be a hassle. Whether planning an outbound sales or inbound support centre, having a platform that not only tracks call metrics but connects to your CRM, sales and stock information is vital. In fact, the additional support provided by a call centre allows for greater customer satisfaction through improved responsiveness and care.

With FIELDForce, you can empower your call centre force by providing them the tools to access vital information and engage with their customers. Each individual web user has access to the tools to engage and transact with customers in one central application.

FIELDForce Call Center Dashboard

Connect to the CRM

Centralise your call centre set up to simplify your inbound & outbound sales and support processes. Track & monitor your call centre rep activities through the CIC within FIELDForce. 


CIC Call Type

Create & Manage Call Types

Keep accurate records of the type of calls are made in your Call Centre to improve future activities and segmentation,

Create & Manage Scripts

Cut out the guess work and ensure your message is always on brand and in line with the expected outcomes.

CIC Call Cycle

Create & Manage Call Cycles

Handle any call with the assistance of scripted prompts, while making full records of every engagement.

Manage a user-friendly CRM ON THE GO

Manage and Update Accounts

Keep your account information up to date. Access or update customer details on the move.

Load New Prospects

Add new prospects when you come across a new merchant on your route.

View and Update Visit Notes

Keep track of any issues or notes attached to the customer.

Capture Forms

Collect valuable information from every engagement with the help of forms designed to build insight. Structured questionnaires and surveys can walk through agents capturing vital metric and KPIs.



Collect Customer Feedback

Customer satisfaction plays a vital role in loyalty and future sales.

Promotion Compliance

Ensure pricing and placement compalince through consistant questioning.

FIELDForce CIC-Competitor Insight

Competitor Insight

Compile share of basket or share of shelf studies to gain market share figures.

Get your
functionality eBook

CIC Order Taking

Generate Orders​

Create a simple digital process removing paperwork. Digitize and automate the order process remove human errors, speed up the process, and improve productivity.

The Sales Process designed for FMCG distribution​

Add Product

Add Products to Basket

Search product catalogue, select the right products and click to add to Order Cart.

Product Returns

Generate Orders

Include returnable items to orders to give forwarding for the next delivery.

Run Customer Stock Takes

Ensure adequate merchant stock holding through understanding current stock on hand.

FIELDForce CIC Order Process

Take your next step towards
managing your FMCG call centre

See for yourself how we can assist FMCG players centralize and automate their inbound and outbound call centre to optimize result and gain visibility on performance.


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Complete the form with all your details and we'll get back to you to discuss your current problems and how our solutions can assist in adding value to your supply chain and gain line of sight.


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