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REWARD BEHAVIOURAL CHANGE

Build loyalty through rewarding behavioural change

Loyalty is achieved through positively rewarding behaviour. FIELDLoyalty is a SaaS platform enabling Consumer Goods manufactures to deploy B2B Loyalty & Rewards within their value chain to change specific behaviours to drive sales and meet target.

Target specific behaviours

Building a programme that affects real behavioural change requires a customer-centric approach that taps into your customer’s primal needs taking into account their decision making and behavioural economics.

Sales KPIs

Generally, the primary objective for most programmes is to directly drive consistent sales and volume to meet specific consumption targets.

  • Volume
  • Sales
  • Buying Patterns

Soft KPIs

Expand the focus of sales to positively include supporting metrics allowing for improved performance and accountability within the channel.

  • Availability
  • Price
  • Shelf Health
MACmobile distribution

Promotion

Ensure promotions and activations are run smoothly through monitoring promotions or activation compliance within the merchant or retailer.

  • Look of Success
  • Price
  • Activation

Implement a multi-wallet platform

The stumbling block for many a Loyalty & Rewards programme is funding. It is recommended that around 1% of the retail value should be invested to ensure an adequate ROI. But in many Consumer Goods instances, there are existing budgets that could be allocated to drive specific changes and targets.

MACmobile warehouse

Stock

Promotional or Free Issue stock allocations can be distributed within a Rewards Programme to promote adoption

MACmobile field-force

Merchandise

Move your merchandise from a miscellaneous cost centre to a promotional powerhouse impacting real business

MACmobile finance

Virtual Vouchers

Provide virtual value-added products and services to positively affect primal needs and add real value

Build BI off your data

FIELDLoyalty is a date-based and rule-based engine that needs to run on real-world data. Build your rules and logic on tracked and monitored data associated to registrations, points earned by participant per wallet, sales per product group, trends and KPI’s

FIELDForce

Plug into your FIELDForce, connect to field force activity, customer sales, and stock delivery figures

Third Party Integration

Integrate into any backend Sales, DMS or ERP application to connect to distributor and merchant figures

Generate Sales Data

Capture in-trade sales or volume with the assistance of a mobile app with zero integration to a backend

Get your
FIELDLoyalty
functionality eBook

FIELDLoyalty Features

MACmobile will work hand-in-hand with you to identify the key performance indicators through each stage, map each behaviour that requires change, and assist with the legalese in generating a Loyalty & Rewards programme.

 

Configurable

Build rules and allocations to suite your targets and budgets

Fraud Detection

Identify and flag any potentially fraudulent activity

Dashboard & Reporting

Real-time information to monitor processes and track progress

FIELDLoyalty Benefits

Influence buying patterns

  • Meet short- and long-term goals by affecting buying behaviour
  • and driving consistent sales within the pipeline

Reward compliance

  • Ensure every aspect of your product, promotion and pricing
  • is adhered to and avoid the pitfalls of non-compliance

Gain line of sight

  • Gain visibility of what is happening in your business in real-time
  • with powerful dashboards and reports
FIELDLoyalty notebook

Take your next step towards
loyalty & rewards

See for yourself how we have assisted large FMCG players and food & beverage distributors implement loyalty & rewards to drive KPIs and gain visibility within their value chain.