Field Loyalty & Rewards
REWARD BEHAVIOURAL CHANGE
Build loyalty through rewarding behavioural change
Loyalty is achieved through positively rewarding behaviour. FIELDLoyalty is a SaaS platform enabling Consumer Goods manufacturers to deploy B2B Loyalty & Rewards within their value chain to change specific behaviours to drive sales and meet target.
Target specific behaviours
Building a programme that affects real behavioural change requires a customer-centric approach that taps into your customer’s primal needs taking into account their decision making and behavioural economics.
Sales KPIs
Generally, the primary objective for most programmes is to directly drive consistent sales and volume to meet specific consumption targets.
- Volume
- Sales
- Buying Patterns
Soft KPIs
Expand the focus of sales to positively include supporting metrics allowing for improved performance and accountability within the channel.
- Availability
- Price
- Shelf Health
Promotion
Ensure promotions and activations are run smoothly through monitoring promotions or activation compliance within the merchant or retailer.
- Look of Success
- Price
- Activation
Implement a multi-wallet platform
The stumbling block for many a Loyalty & Rewards programme is funding. It is recommended that around 1% of the retail value should be invested to ensure an adequate ROI. But in many Consumer Goods instances, there are existing budgets that could be allocated to drive specific changes and targets.
Stock
Promotional or Free Issue stock allocations can be distributed within a Rewards Programme to promote adoption
Merchandise
Move your merchandise from a miscellaneous cost centre to a promotional powerhouse impacting real business
Virtual Vouchers
Provide virtual value-added products and services to positively affect primal needs and add real value
Build BI off your data
FIELDLoyalty is a date-based and rule-based engine that needs to run on real-world data. Build your rules and logic on tracked and monitored data associated with registrations, points earned by participant per wallet, sales per product group, trends and KPI’s.
FIELDForce
Plug into your FIELDForce, connect to field force activity, customer sales, and stock delivery figures
Third Party Integration
Integrate into any backend Sales, DMS or ERP application to connect to distributor and merchant figures
Generate Sales Data
Capture in-trade sales or volume with the assistance of a mobile app with zero integration to a backend
FIELDLoyalty Features
MACmobile will work hand-in-hand with you to identify the key performance indicators through each stage, map each behaviour that requires change, and assist with the legalese in generating a Loyalty & Rewards programme.
Configurable
Build rules and allocations to suite your targets and budgets
Fraud Detection
Identify and flag any potentially fraudulent activity
Dashboard & Reporting
Real-time information to monitor processes and track progress
FIELDLoyalty Benefits
Influence buying patterns
Meet short- and long-term goals by affecting buying behaviour and driving consistent sales within the pipeline
Reward compliance
Ensure every aspect of your product, promotion and pricing is adhered to and avoid the pitfalls of non-compliance
Gain line of sight
Gain visibility of what is happening in your business in real-time with powerful dashboards and reports
Take your next step towards
loyalty & rewards
See for yourself how we have assisted large FMCG players and food & beverage distributors implement loyalty & rewards to drive KPIs and gain visibility within their value chain.
