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Build loyalty through rewarding behavioural change
Loyalty is achieved through positively rewarding behaviour. FIELDLoyalty is a SaaS platform enabling Consumer Goods manufacturers to deploy B2B Loyalty & Rewards within their value chain to change specific behaviours to drive sales and meet target.
Building a programme that affects real behavioural change requires a customer-centric approach that taps into your customer’s primal needs taking into account their decision making and behavioural economics.
Generally, the primary objective for most programmes is to directly drive consistent sales and volume to meet specific consumption targets.
Expand the focus of sales to positively include supporting metrics allowing for improved performance and accountability within the channel.
Ensure promotions and activations are run smoothly through monitoring promotions or activation compliance within the merchant or retailer.
The stumbling block for many a Loyalty & Rewards programme is funding. It is recommended that around 1% of the retail value should be invested to ensure an adequate ROI. But in many Consumer Goods instances, there are existing budgets that could be allocated to drive specific changes and targets.
Promotional or Free Issue stock allocations can be distributed within a Rewards Programme to promote adoption
Move your merchandise from a miscellaneous cost centre to a promotional powerhouse impacting real business
Provide virtual value-added products and services to positively affect primal needs and add real value
FIELDLoyalty is a date-based and rule-based engine that needs to run on real-world data. Build your rules and logic on tracked and monitored data associated with registrations, points earned by participant per wallet, sales per product group, trends and KPI’s.
MACmobile will work hand-in-hand with you to identify the key performance indicators through each stage, map each behaviour that requires change, and assist with the legalese in generating a Loyalty & Rewards programme.
See for yourself how we have assisted large FMCG players and food & beverage distributors implement loyalty & rewards to drive KPIs and gain visibility within their value chain.