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engage with your consumer
Track & monitor your in-trade product promotion, brand activations and consumer competitions
Revolutionalise your last mile of your route to market. FIELDPromote offers a complete, intelligent solution for managing promotions, activations and competitions from conception to execution and beyond, to ensure maximum return on promotional spend.
Plan
Make sure your brand activations, in-trade promotions, and competitions are a success with optimal planning. Understand and capture the who, what and when paradigm for each and every campaign and activity.
Resources
Identify and allocate budgets and key resources required to make your product promotion or brand activation a success.
Campaign
Build the primary and secondary objectives and go to market messaging for your product promotions or brand activations.
Schedule
Compile a product promotion and brand activation roll out calendar to visualize your campaigns across products, regions and locations.
Build
Select from a variety of proven in-trade mechanics to promote interactive engagement with consumers. There are two types of campaigns available to Marketing Managers and Activation Specialists. The mechanics for each is designed to for each specific strategic outcome. Simply upload your custom artwork to make your campaign a brand success.
Promoter-Led Campaigns
Provide interactive promoter driven engagements via mobile devices while tracking winners, ensuring optimal use of promo kit.
Consumer-Led Campaigns
Enable the consumer to actively engage with your product or brand through a promoter-less promotion or competition.
Mechanic Designs
Deploy
Deploying your promotion has never been so easy. Simplify every engagement with a platform that handles the winner selection and prize distribution while collecting key data to build out profiles and databases.
Winners
Electronic winner selection and prize issuing ensuring optimal use of Promo Kit and Budget. Ensure adequate spread and penetration with predetermined win ratio and prize composition will play a role in the outcome.
Prizes
Prizes can be instant based on a win ratio or random draw at end of the activation, end of campaign or any interval like weekly, monthly etc. Any prize composition (different prizes) can be handled within one campaign and can be virtual (delivered via SMS) or physical.
Data Capture
A complete database is compiled with all the data will be collected for all winners and/or competition entries. Built in opt-in, age validations and T&C’s accept functionality exists to ensure POPI and GDPR compliance.
Promotion Close
Promotion questionnaires can be configured to get more insights about outlets and promotion events. These avoid delayed, sugar coated versions currently provided by agencies.
Monitor
FIELDPromote provides the ability for Marketing Managers and Activation Specialists the ability to actively monitor and track the performance of their promotions and promoters with detailed reports based on actual in-trade data collected.
Resources
Track and monitor individual promoters, promotional material, and prize winners
Campaign
Monitor KPIs and objectives to actual outcomes for every campaign and activity
Schedule
Compile and correlate product promotion and brand activation schedules to actual outcomes
FIELDPromote Features
FIELDPromote mobilizes your in-trade promotions by providing the tools to promote the product, engage with potential brand loyal customers, and capture valuable data.
Configurable
Build and customize mechanics and deploy to as many activities as required
Cloud based
Ensure instant gratification and traceability with virtual prizes
Track & Monitor
Track and monitor the performance of promotions and promoters
FIELDPromote Benefits
Mobile First
- Save time and money through digitizing the promotion deployment, reducing print and production costs
Single Source of Truth
- Capture each engagement for every promotion and activation creating a digital history to build future insights
Audit Traills
- In-depth data capture allows for post promotion audits of promotions success, agency performance, prize distribution
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