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DIGITIZE your promotions

Mobilize your in-trade promoter and remove the hassle of capturing consumer information

Digitize your in-trade promotions and activations with FIELDPromote. Provide interactive consumer engagements via mobile devices while tracking winners, ensuring optimal use of promo kit and providing comprehensive reports and stats to evaluate all promotion elements.

Plan

Make sure your brand activations and in-trade promotions are a success with optimal planning. Understand and capture the who, what and when paradigm for each and every campaign and activity.

Resources

Identify and allocate budgets and key resources required to make your product promotion or brand activation a success.

MACmobile Campaign

Campaign

Build the primary and secondary objectives and go to market messaging for your product promotions or brand activations.

Schedule

Compile a product promotion and brand activation roll out calendar to visualize your campaigns across products, regions and locations.

Build

Select from a variety of proven in-trade mechanics to promote interactive engagement with consumers. Simply upload your custom artwork to make your campaign a brand success.

Hot Spot Overlay
Allow for creative design where you need to point/identity something
Poster
Promotes upcoming events or product launch promotions
Pick
Typical 'scratch card' replacement where user pick the 'correct' pack shot
Shoot / Swipe
Basic game that promotes brand association

Deploy

Allow your in-trade promoters do what they do best, engage with your potential brand loyal customers. Simplify every engagement with a platform that handles the winner selection and prize distribution while collecting key data to build out profiles and databases.

Winners

Electronic winner selection and prize issuing ensuring optimal use of Promo Kit. Ensure adequate spread and penetration with predetermined win ratio and prize composition will play a role in the outcome.​

FIELDPromote Winners
FIELDPromote Prizes

Prizes

Prizes can be instant based on a win ratio or random draw at end of the activation, end of campaign or any interval like weekly, monthly etc. Any prize composition (different prizes) can be handled within one campaign and can be virtual (delivered via SMS) or physical.

Data Capture

A complete database is compiled with all the data will be collected for all winners and/or competition entries. Built in opt-in, age validations and T&C’s accept functionality exists to ensure POPI and GDPR compliance.​

FIELDPromote_data capture
FIELDPromote Close

Promotion Close

Promotion questionnaires can be configured to get more insights about outlets and promotion events. These avoid delayed, sugar coated versions currently provided by agencies.

Monitor

FIELDPromote provides the ability for Marketing Managers and Activation Specialists the ability to actively monitor and track the performance of their promotions and promoters with detailed reports based on actual in-trade data collected.

Resources

Track and monitor individual promoters, promotional material, and prize winners

MACmobile Campaign

Campaign

Monitor KPIs and objectives to actual outcomes for every campaign and activity

Schedule

Compile and correlate product promotion and brand activation schedules to actual outcomes

FIELDPromote Features

FIELDPromote mobilizes your field force by providing them with the tools to access their call cycles, engage with their customers, and get the job done quickly.

Configurable

Build and customize mechanics and deploy to as many activities as required

Cloud based

Ensure instant gratification and traceability with virtual prizes

Track & Monitor

Track and monitor the performance of promotions and promoters

FIELDPromote Benefits

Mobile First

  • Save time and money through digitizing the promotion deployment, reducing print and production costs

Single Source of Truth

  • Capture each engagement for every promotion and activation creating a digital history to build future insights

Audit Traills

  • In-depth data capture allows for post promotion audits of promotions success, agency performance, prize distribution
FIELDPromote notebook

Take your next step towards
digitized promotions & activations

See for yourself how we have assisted large FMCG players and food and beverage distributors mobilize their in-trade promotions and optimize prizes and promo kits.