Customer Profile

Schweppes Zimbabwe Limited (SZL) is a leading manufacturer and distributor of non-carbonated still beverages under license from The Coca-Cola Company. The company’s product portfolio currently includes well-known brands in categories such as cordials, fruit juices and bottled water.

SZL has two manufacturing plants in Harare and Bulawayo in Zimbabwe and ten distribution centres countrywide. Its route to market is predominantly B2B and was recently extended to include B2C through e-commerce and tele-sales platforms.

The Challenges

The SZL sales teams would manually track or reference customer history and cold drink equipment (CDE) which was highly ineffective. As a result, this led to sub-optimal order fulfillment of customer orders and CDE asset utilization.

Further optimization was required in complying with the stringent Coca-Cola Retail Execution Daily (RED) surveys.

Covering 4 different survey categories and utilizing outsourced providers to canvas an average of 3000 outlets per months proved to be a costly solution.

The Solution

SZL turned MACmobile to provide a solution, which began as a simple sales force automation tool and evolved over the years into a complete solution for managing the sales and marketing execution from start to finish.

The Outcome

SZL now leverages line of sight throughout the value chain, for enhanced insight and intelligence on all areas. With the form’s functionality, SZL was able to insource the self assessments and audits. This speeds up capture rates, allowing for actionable insights in an instant while saving significant sums of money.