Getting your products in trade and on shelf is the number one priority for Consumer Packaged Goods (CPG) companies. However, the Route to Market (RTM) – especially in East Africa – is made more complex with the Traditional vs Modern Trade spread.
Traditional Trade, the largest of the two markets accounting for 90%, requires greater understanding, customer focus and agility to cope with the challenges.
In this Video on Demand webinar, we uncover how Van Sales play an important role in any RTM targeting the traditional market and how to better optimize the process to remain competitive and profitable.
Mobilize your Field Force Provide the mobile tools to engage and transact with customers in the field in one central mobile application. request demo download
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