In today’s fast-paced digital landscape, data is the lifeblood of business – the challenge however, is no longer regarding data accessibility, but rather data ‘usability’. The ability to collate, analyse and translate data into actionable insights, in real-time, is where companies will gain a competitive advantage.

According to the IDC FutureScape Retail 2023 predictions, by 2025, 20% of the top 100 global retailers will drive holistic business results using AI systems with integrated data across retail planning, decisions, operations and optimisation. Isn’t it time your business did the same?

MACmobile, the a provider of purpose-built and adaptable end-to-end cloud-based FMCG value chain solutions and platforms, has partnered with Keystone, a game-changing sales recommendation engine designed to enhance decision intelligence and maximise profitability.

The subscription-based platform uses machine learning to automatically identify, value and prioritise revenue growth opportunities in real-time, and uses an actionable ticketing system to enable your sales team to act immediately to fully realise sales potential. Keystone has been successfully tested in Africa and Asia via leading FMCG’s and distributors, including Unilever, Kimberly Clark, Pepsico and DKSH, and is projected to increase net sales by up to 12%.

The three pillars of Keystone’s success have been identified as:

1.    Simplification of Data Reporting

A sales recommendation engine aids real-time decision making by unlocking a holistic view of performance metrics with a single source of truth. Using the power of AI and machine learning, Keystone delivers real-time, actionable, value prioritised revenue opportunities where – and WHEN – it matters most.

2.    Automating real-time sales opportunities

Through the issuing of a relevant “ticket”, Keystone enables distributors to mobilise the most accountable individual to ensure immediate execution of the opportunity. Furthermore, Keystone tracks and measures the impact of the opportunity execution.

3.    Ease of Integration

Keystone’s proprietary built tech enables flexibility and allows API integrations with most platforms where superior algorithms are used and automatically allocates insights to the correct person to execute.

How does it work?

Please invest less than a minute of your time to get a quick overview of Keystone:

If you are an existing MACmobile customer, Keystone is already API integrated, but Keystone can also sit as a layer on any ERP and/or sales force automation tool which drives a single-system user experience.

Schedule a demo with our team and see how Keystone can benefit your business… and your bottom line!