Customer Profile

A leading animal health company in East and Central Africa, has delivered high quality products and solutions for livestock farming that is unparalleled in the region.

As a principal supplier of tried, tested and trusted brands in animal health and crop farming sectors, we ensure our products are readily available throughout the greater East Africa region conveniently and cost-efficiently.

The Challenges

Running a multi territory sales and distribution business provides numerous challenges. The company is reliant on distributors accurately forecasting, selling and distributing stock to avoid stock holding issues. 

Distributors were constantly at risk of losing their jobs for not meeting their delivery targets, with minimal consideration to the reasons thereof.

The Solution

MACmobile provided an end-to-end solution for the Route to Market planning and management. FIELDForce combines the power of sales force automation and distribution management. With the right tools in place, the Company and its Distributors run a complete solution for managing the sales and distribution channel from start to finish.

The Outcome

This agri-chemical company can now trace the route their stock takes from the factory to the distributor. Further to this, they can monitor stock levels and balance supply and demand more accurately.

The system helps to proactively assist with stock levels though real-time information and analytics, determining when a client needs to order more stock.