Track & monitor your in-trade product promotions, brand activations and consumer competitions
FIELDPromote mobilises your in-trade promotions by providing the tools to promote the product, engage with potential brand-loyal customers, and capture valuable data.
Configurable
Build and customise mechanics and deploy them to as many activities as required
Cloud-based
Ensure instant gratification and traceability with virtual prizes
Track & Monitor
Track and monitor the performance of promotions and promoters
Make sure your brand activations, in-trade promotions, and competitions are a success with optimal planning. Understand and capture the who, what and when paradigm for every campaign and activity.
Resources
Identify and allocate budgets and key resources required to make your product promotion or brand activation a success.
Campaign
Build the primary and secondary objectives and go-to-market messaging for your product promotions or brand activations.
Schedule
Compile a product promotion and brand activation rollout calendar to visualise your campaigns across products, regions and locations.
Select from a variety of proven in-trade mechanics to promote interactive engagement with consumers. There are two types of campaigns available to Marketing Managers and Activation Specialists.
The mechanics for each is designed to for each specific strategic outcome. Simply upload your custom artwork to make your campaign a brand success.
Promoter-Led Campaigns
Provide interactive promoter-driven engagements via mobile devices while tracking winners, ensuring optimal use of promo kit.
Consumer-Led Campaigns
Enable the consumer to actively engage with your product or brand through a promoter-less promotion or competition.
Poster
Promotes upcoming events or product launch promotions
Pick
Typical ‘scratch card’ replacement where the user picks the ‘correct’ pack shot
Hot Spot Overlay
Allow for creative design where you need to point/identify something
QR Codes
Promote awareness and engagement by including a QR Code on the packaging
Barcodes
Launch a new product or promote awareness using the barcode on the packaging
Shoot / Swipe
Basic game that promotes brand association
Pick
Typical ‘scratch card’ replacement where the user picks the ‘correct’ pack shot
Deploying your promotion has never been so easy.
Simplify every engagement with a platform that handles the winner selection and prize distribution while collecting key data to build out profiles and databases.
Winners
Electronic winner selection and prize issuing ensuring optimal use of Promo Kit and Budget. Ensuring adequate spread and penetration with a predetermined win ratio and prize composition will play a role in the outcome.
Prizes
Prizes can be instant based on a win ratio or random draw at the end of the activation, end of the campaign or any interval like weekly, monthly etc. Any prize composition (different prizes) can be handled within one campaign and can be virtual (delivered via SMS) or physical.
Data Capture
A complete database is compiled with all the data will be collected for all winners and/or competition entries. Built-in opt-in, age validations and T&C’s accept functionality exist to ensure POPI and GDPR compliance.
Promotion Close
Promotion questionnaires can be configured to get more insights about outlets and promotion events. These avoid delayed, sugar-coated versions currently provided by agencies.
FIELDPromote provides the ability for Marketing Managers and Activation Specialists the ability to actively monitor and track the performance of their promotions and promoters with detailed reports based on actual in-trade data collected.
Resources
Track and monitor individual promoters, promotional material, and prize winners
