Launch a flexible B2B platform to drive direct order generation from spaza shops to the eCommerce platform.
The rise of the internet and eCommerce has dramatically reshaped the Route to Market, creating a fiercely competitive environment where margins and loyalty are increasingly challenging to maintain. The Mac eCom Platform does more than just operate as an online store; it introduces a B2B platform that facilitates direct order generation from spaza shops to the eCommerce platform, streamlining the purchasing process.
Our flexible eCommerce platform provides a consumer-like shopping experience for B2B customers and integrates seamlessly with your current systems for streamlined order management. This integration not only boosts business growth but also enhances last-mile delivery economics and strengthens supplier-retailer relationships through advanced technology and superior data collection.
Explore how our solutions can assist CPG distributors and wholesalers in implementing user-friendly eCommerce platforms that connect with external services, delivering tangible benefits and real value to your retail customers. With our platform, you can effortlessly manage your product catalogue and utilize the capabilities of a virtual warehouse and dispatch module to efficiently prepare each order for delivery or collection.
Macmobile eCom is suitable for:
The underlying software that makes up the Mac eCom Platform has been built for and tested in FMCG Route to Market, particularly in the thriving and competitive market across Africa. Thousands of users across Africa trust Macmobile to simplify order generation and improve efficiency. This platform combines the ease of STOREApp and the power of FIELDForce to allow you to get closer to your Customers.
Engage with your Customers
Work with your Customers to fully understand their needs, wants and desires in order to build perceived customer value and foster trust.
Build your Partnerships
Leverage the relationship with your vendors and partners to secure your product mix and offering to consistently add additional value.
Build on Product and Pricing
Build a complete product catalogue taking advantage of your existing assortments of goods with a built in smart pricing and discount engine.
Strengthen Dispatch
Connect orders to real time stock on hand to avoid potential dissatisfaction due to back orders in order streamline Call & Collects or Deliveries.
Plot your Audience
Start your eB2B Project Plan right by identifying your target audience that are most receptive to a Pilot to ease adoption.
Measure the Metrics that Count
Monitor Sales KPI dashboards to measure adoption and performance in order to make any updates or changes to ensure continuous success.
Offer 24/7 Commerce
Reach a wider audience by offering an always on Sales Channel that allows your Merchants the ability to order when and where ever.
Incorporate Plug & Play
The end-to-end platform allows you to plug in existing or new services to streamline your Sales & Operations with ease.
Automate the Mundane
Provide the tools to digitize and automate everyday tasks to make your sales and field force more efficient and effective.
Connect and Collect the Data
Connecting the data across the RTM Channel and all its touchpoints allows you to create a line of sight and a single version of the truth.
Measure the Metrics that Count
Create a consolidated dashboard for the entire RTM Sales and Distribution channel to view the performance and health.
Forward Plan for Better JIT
Build better insight and forecasting based on real-time sales and distribution activities and execution across the entire RTM to better optimize the supply chain.
Get closer to your customers by simplifying the order process. Book a 60-minute virtual workshop session, at a time convenient to your schedule, with some of our experts and see how you could benefit from implementing an eCommerce platform for your B2B Retail customers.
Key takeaways from the Macmobile eCom Platform Workshop:
